WhatsApp: Support for Multiple Business Accounts
Manage multiple WhatsApp Business Accounts within a single MSR configuration. F108476 | 2026-05
Introduction
Previously, MSR only supported a single WhatsApp Business Account per organization, which limited companies operating multiple brands with separate accounts. This update introduces the ability to link and manage multiple Business Accounts within the same MSR configuration when using the Team approach.
Who is this feature relevant for?
- System Administrators
- Recruitment Teams managing multiple brands
- Recruiters using WhatsApp for candidate communication
Benefits at a glance
- Support for multi-brand organizations with separate WhatsApp Business Accounts.
- Seamless template management across different Business Accounts.
- Automated synchronization of appointment and question list flows per team.
Feature explanation
The WhatsApp Setup has been expanded to allow the onboarding of phone numbers linked to different Business Accounts when the scenario is set to Team. When a new team is onboarded, the system now stores the specific Business Account ID alongside the phone number. If multiple Business Accounts are used, they are stored in the configuration, ensuring that each team is correctly mapped to its respective account.
For appointments and question lists, the system now tracks the specific Meta-Flow IDs per team and Business Account. When initiating an appointment from the Message Center, MSR automatically checks for the correct Appointment Flow ID linked to the team's Business Account. Similarly, when publishing a Question List, users can now select which Business Account the list should be published to, ensuring templates are created in the correct environment.
In the Salesforce Flow configuration and the Message Center, the user experience remains intuitive. Administrators can select the appropriate Business Account when setting up flows, and recruiters will only see templates and question lists that are valid for the phone number they are currently using. This ensures that communication always remains consistent with the brand's specific WhatsApp identity.
Set-up / Implementation time
Administrators need to update the WhatsApp Setup for teams using different Business Accounts; existing configurations will be automatically updated via a post-install script to ensure continuity.